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As a creative professional your sales and design skills are your main requirements. So once you have successfully managed to find your niche in the market and practiced your skills so that you can create a multitude of amazing work, there are a few points you need to remember to avoid so as to not affect your income current or future.
Not listening to your customer’s needs
When trying to sell artwork or products to clients, listen to what they need or are looking for because selling is not all talk. Answering the clients needs to the ‘T’ will guarantee their happiness and your referral to other clients in the future.
Information is key for many things but in this respect don’t bore or overwhelm your customer with too much detail and information especially if they are not after it. Information overload can inadvertently have the opposite effect and send your client running for the hills or unfortunately, more likely, to a competitor.
Don’t promise things you aren’t willing to keep or produce because in the end it will catch up with you and leave you looking the fool!
You may be a freelancer or have a number of people working for you, either way make sure your brand is always spoken about with the upmost respect and positivity, otherwise this will be passed on to others and no matter how well trained, experienced or quickly you can produce the work, clients will not want to deal with a bad reputation.
Don’t forget to follow up with your client and than them for their time, after all they were willing to give you a chance and probably did spend a large amount of time and considerable amount of their money with you. Always leave a lasting impression and keep the client wanting to come back for future work and projects.
After all your relationship and the way you come across to prospective clients is just as important as your skills and work.